Growth Through Innovation by Nathan Baird

Design Thinking: 7 Common Mistakes and Misuses (And How to Avoid Them)

Design Thinking is a powerful approach – but it can be misused or misunderstood.

Jul 23 • 

Nathan Baird

2

When to Take an Innovation Approach to Business Problems

A Leader’s Guide to Knowing When—and How—to Apply Customer-Centric Innovation Effectively

Jul 2 • 

Nathan Baird

June 2025

Innovation: The Leadership Skill of Now

Once the domain of startups and innovation teams, these skills are now critical for any leader navigating complexity, change, and uncertainty.

Jun 18 • 

Nathan Baird

2

May 2025

What Is Your Organisation's Innovation Bias When It Comes To Desirability, Viability and Feasibility?

Desirability is about what people (customers) need, viability is about whether it makes business sense, and feasibility is about whether we can…

May 8 • 

Nathan Baird

1

March 2025

Why a ‘Training-Only’ Approach Falls Short: How to Secure Leadership Buy-In for Innovation Transformation Success

The world’s most successful organisations—like Apple, Amazon, Netflix, Patagonia, and Unilever —thrive because of their deeply embedded culture of…

Mar 6 • 

Nathan Baird

November 2024

Six key ingredients to establish an innovation framework across your business

Increase your chances of innovation success by designing and embedding common frameworks, processes, tools and language across your teams and…

Nov 28, 2024 • 

Nathan Baird

1

Creating designated spaces that unleash innovation

Designing a physical space for teams to innovate in can be just as important as having the right people, tools, processes, and technology.

Nov 6, 2024 • 

Nathan Baird

1

1

October 2024

Gathering the Right Minds: Selecting Participants for Innovation Workshops

When planning innovation workshops, some of the most frequent questions I get asked are about workshop participants – how many people is the ideal…

Oct 23, 2024 • 

Nathan Baird

2

Turning a team of stars into a star innovation team

How to accelerate an innovation team's development into a cohesive and well-performing unit.

Oct 11, 2024 • 

Nathan Baird

1

September 2024

Assembling a Crack Innovation Team

This article was first published in SmartCompany

Sep 26, 2024 • 

Nathan Baird

1

Innovation: more haste, less speed

One of the biggest opportunities I see for innovation teams lies in the finding that most innovations fail because of little or poor work at the front…

Sep 11, 2024 • 

Nathan Baird

2

August 2024

Test Don’t Pitch

Has our (over) emphasis on pitching been to the detriment of customer testing?

Aug 21, 2024 • 

Nathan Baird

2